Web analytics is the analysis of the behaviour of website visitors. It provides clear insights and detailed information about the performance of your website and marketing activities.
Web analytics especially refers to the analysis of statistic data collected from a website to determine which aspects of the website is working well and what isn’t compared against Key Performance Indicators (KPI’s) and used to improve a website or marketing (campaign) activities, for example: which improvements can be made to the buying process.
It almost always includes web traffic reports. It may also include e-mail response rates, direct mail campaign data, sales and lead information, user performance data such as click heat mapping, or other custom metrics as needed.
Internetwebbureau provides web analytics services for clients that want the best possible performance from their website and marketing activities that leads to more and better converting visitors to your website resulting in higher business revenue.