Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.
The variety of stand-alone and built-in social media services currently available introduces challenges of definition; however, there are some common features:
Social media facilitate the development of online social networks by connecting a user's profile with those of other individuals or groups.
Users usually access social media services via web-based technologies on desktops and laptops, or download services that offer social media functionality to their mobile devices (e.g., smartphones and tablets). As users engage with these electronic services, they create highly interactive platforms through which individuals, communities, and organizations can share, co-create, discuss, and modify user-generated content or pre-made content posted online.
Social media can help to improve an individual's sense of connectedness with real or online communities, and can be an effective communication (or marketing) tool, for example for enterprises and independants.
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