Search Engine Optimization (SEO) refers to the process of optimizing a website to achieve a high search engine ranking in the organic results for specific keywords.
SEO is part of Seach Engine Marketing (SEM) which is part of Online Marketing.
Research has shown that most internet users use search engines to look for products, services and information. There is no advantage in having a great website if no one can find (or if everybody can find you but you do not have a professional website).
With online competition at an all time high, there has never been a more important time to stand out in the crowd and to make your website appear high in the list of search engines.
To achieve high search engine rankings, certain features of your website must be optimized to make the site search engine friendly:
Technically e.g. defining relevant (meta-)tags in coding
Textual e.g. selection and placement of keywords
Popular e.g. building relevant inbound links from external websites to your website
As search engines are constantly developing this is a continuous process and requires a dynamic cooperation.
Internetwebbureau provides SEO services to optimize your website technically, textually and with regard to (link) popularity for search engines and visitors to make if findable through good search engine rankings which results in more business revenue.
For example, we look at how you measure up to the competition and give you that all competitive edge.
When we build a website, we will use all the best SEO methods so that your site has the greatest chance of getting ranked well. We always use methods that are acceptable by the search engines (white hat SEO), not deceptive techniques that can get you banned from the search engines (black hat SEO). The results for our clients have been outstanding, with a top page ranking being achievable in many cases.
Once your site is optimized, we will submit your site to the major search engines. Due to the large volume of websites that search engines have to index, it can take many weeks for your site to be ranked. After that time, we can see how well you ranked.
You’ll want to keep track of your ranking in the major search engines over time. You could manually check your rankings by entering your keywords in the major search engines or we can help you with several software packages that allow you to do this in one easy step. If you rankings slip, we can advise you on any changes that have to be made to your search engine optimization strategy.