Online Marketing

Online Marketing (or Internet Marketing or Web Marketing) is marketing that uses the internet in order to increase visitors (traffic) to the website and to turn more visitors into customers (conversion).
Online marketing provides an accurate measurement of your marketing Return On Investment (ROI) than through any other means of marketing.

Building a website and hoping that people will just turn up is asking to building a shop in the middle of the ocean and hoping for a steady stream of shoppers.
Few people would consider this a sensible approach to setting up a new business, yet its an all too common occurance on the web. A website with no links, no advertising and no visability on the search engines will be a pretty quiet place.

A successful search engine optimization and other online marketing is the virtual equivalent of setting up shop on the crossroads between 5th Avenue and Rockefeller Center.
For virtually any organization or business online, reaching those people most likely to buy a product, sign up for a service or benefit from what you are offering is the key to success.

Internetwebbureau can put together a program of search engine optimization, pay per click (PPC) advertising and other forms of online marketing best suited to your organization’s specific aims in order to increase the ROI.
By combining this highly tailored marketing approach with sophisticated tracking tools, We can not only ensure that the best people are visiting your website, but can also tell you exactly how much it costs to get them there and what they do once they are there.


Internetwebbureau provides the following online marketing services:

• E-Mail Marketing (E-flyers)
• Search Engine Marketing (SEM)
  
  
  • Search Engine Submission
    Submission of the website to free search engines such as Google, Yahoo and Bing.
  • Search Engine Optimization (SEO)
    Attract goal-oriented visitors through optimal findability in natural/organic search engine results.
  • Search Engine Advertising (SEA/ PPC Advertising)
    Increase visitor numbers and conversions by setting up strategic advertising campaigns.
    You bid on keywords you believe prospects will enter in the search engine to look for your products or services, and see your ad, click it and buy.
    
    These paid text ads are called ‘’Sponsored Links’’ or ‘’Sponsored Results’’ and typically appear above and beside the natural/organic search engine results. You pay for your ad only when the user clicks on it. We help you to choose the right PPC keywords to place cost-effective ads for your business.
    
    • Google Adwords
• Display Marketing (banners, logos )
• Campaign websites
• Others like Content-, Interactive-, Social Media-, Affiliate-, and Viral- Marketing

Successful online marketing is a result driven cyclic process of: measuring (is knowing), (is the base for) improving, (resulting in) traffic generation.